Intertextuality

We live in a world where nothing is truly original anymore, a lot of the things we saw could be referenced from something or even copied from something, these are the concept of intertextuality. But there are two type of intertextuality, one is an unconscious situation and another is a self conscious situation.

Think of having a conversation with your friend, and suddenly you have to go somewhere and you tell your friend 'I'll be back', our mind would subconsciously relate this sentence to the Terminator film where Arnold Schwarzenegger said to the main character. This is also because it is a very popular film and it can be seen on the television by everyone, and by searching 'I'll be back' in google images we are able to see  the picture of Arnold Schwarzenegger as the terminator in the first picture.

Recently there were a few films produced by Marvel Studios, that is the Iron man and The Incredible Hulk film. This two films are adapted from the comic characters by Marvel Comics, and it was a huge success because of the amazing computer graphics. This is a translation between media, from comic books to film and also from a 2D to 3D approach.