Semiotics

Semiotics, also known as semiology. It is how images make broader systems of meaning. Semiotics is the study of signs, and how the signs make sense. Anything that has meaning can be understood in term of its signs.


Signs consist of a signified and signifier. Signified is a concept of an object while the Signifier is a sound or image that is attached to a signified, like its name. But no necessary relationship is required in between the signified and signifier. However, the same signifier can have different meanings.

The image above is a blackcurrant juice drink, the Signified is a purple packet drink with fruits on the packet, while the Signifier is blackcurrant juice.